
'Even when something seems to be going right for BlackBerry in 2013, it swiftly ends up going wrong.'
For example, over 1 million people were so eager to get its BBM app for Android that they downloaded a leaked version ahead of its official release on 21 September. The problem being that the app was faulty, and kept producing "volumes of data traffic orders of magnitude higher than normal for each active user".
BlackBerry's head of BBM Andrew Bocking stated that the Android and iOS versions of BBM need some more work. "This will take some time and I do not anticipate launching this week," he blogged. BlackBerry could easily fix those problems and get BBM working efficiently for iOS and Android devices, but its real challenge is ensuring people actually will go out of their way and download it. BBM still has around 60 million active users on BlackBerry devices, but you do wonder how many people would discard it for the new version and/or even want to continue using it any more anyway.
BBM has its fair share of fans but the development and popularity of its 'cross-rivals'. Although BBM million people use BBM; WhatsApp has 300 million active users, although it is not directly known how much still use their accounts. Whatsapp in particular has a vast amount of users, as its free to download and free to use - how can Blackberry compete with this?
Blackberry's counter-strike was to finally launch BBM for other companies' devices, to try and face the competition in the market. But will this ensure they stay relevant? This all or nothing approach may be due to the fact the BB10 software and Z10 smartphone being deemed as 'unpopular'.
Blackberry's counter-strike was to finally launch BBM for other companies' devices, to try and face the competition in the market. But will this ensure they stay relevant? This all or nothing approach may be due to the fact the BB10 software and Z10 smartphone being deemed as 'unpopular'. The Z10 mobile failed to compete with the likes of the iPhone5, Samsung S4 and the Sony Xperia. Is this Blackberry's counter-measure or an act of desperation? Possibly a bit of both.
Especially as competition is now even closer than it seems... In the form of fellow Canadian firm Kik Messenger, who now have a total of 80 million registered users. New types of instant messaging apps are emerging from other categories like video calling (Tango), VoIP (Skype), social networks (Facebook Messenger) and photo-sharing (Snapchat).
BBM is now available to download from Apple's App Store, Android's Google Play store and some countries' Samsung App Stores. BlackBerry. however, is using a virtual "waiting line system" to stagger access to the new app. It's taken people, a few minutes, a few hours, even a day to successfully download the app.
It's asking people to download BBM and register their email addresses, then wait for an email to notify them that they can use the app. The many fortunate people who signed up for information on the BBM website before the original launch in September get immediate access to the app.